Audacious Strategy was founded by Sabahat Naureen (P.Eng, PMP, MBA), who brings a rare combination of hands-on engineering and construction experience with deep expertise in business transformation and personal branding.

About the founder

Audacious Strategy exists because the industries that build our world deserve better than to be left behind.

We believe...

We understand...

We bring...

That a strong digital strategy cannot exist without a strong executive personal brand. The two are inextricably linked. Not only can a strong executive brand lead to better transformation adoption rates internally, but also have the potential to impact the entire industry.

That digital transformation in engineering and construction isn't about implementing the latest tech - it's about navigating the messy reality of jobsites, procurement cycles, and teams that have "always done it this way."

An insider's perspective that most consultants can't: real experience managing construction projects, leading enterprise transformations, and building thought leadership in technical industries. We've been on the sites. We've led the workshops. We've implemented the technology.


Don't leave your business transformation in the hands of consultants who don't understand your industry, or in the hands of internal staff without prior experience.

Audacious Strategy help you navigate change AND drive adoption through leadership influence.